We’ve always believed that golf isn’t just a sport — it’s a meeting place.
A place where people slow down, open up, and connect in ways that rarely happen anywhere else.

When you spend four hours walking the fairways with someone, you get to know them on a different level. You see how they think, how they handle pressure, how they treat others. Somewhere between the first tee and the eighteenth green, real conversations start — not about business itself, but about what truly matters: ideas, values, stories.

And often, that’s where the best business relationships begin.

Where Golf Meets People

What makes Scotland — and especially St Andrews — so unique is the kind of people you meet here.
Entrepreneurs, investors, writers, old friends — everyone seems to have a story. You might share a round with someone who built a company from scratch, or someone who’s played these courses for forty years and can tell you stories no guidebook ever could.

Golf has this quiet way of connecting people who might otherwise never meet. It’s not about status or title. Once you step onto the tee, everyone’s equal.

The Perfect Setting for Connection

The Scottish rhythm of golf is slower, calmer, more personal. There’s time between shots to talk, to listen, or to just take in the landscape together. The conversations aren’t forced — they happen naturally.

It’s hard to explain, but something about the open air and the honesty of the game makes people genuine. Deals are rarely “made” here in the traditional sense. But trust is. And that’s where everything good in business starts.

More Than a Round

At Parade Golf, we’ve seen it countless times — two people meet as strangers on the first tee and leave as partners or friends. Sometimes it leads to business. Sometimes it simply leads to a connection that lasts for years.

Either way, that’s what makes golf — especially here in Scotland — so special. It’s not just the history, or the courses, or the beauty of the land.
It’s the people you meet along the way.