The St Andrews Links Trust has put forward plans to transform the former tourist information centre on Market Street into a new Home of Golf hub — combining a premium golf retail store and a visitor information centre. The building once housed the local VisitScotland office.

What the New Centre Will Feature

According to the proposal, the redeveloped venue would include:

• a stylish golf retail outlet offering official merchandise, apparel, equipment and souvenirs,
• a tourist information desk to assist visitors with maps, guidance and local knowledge,
• interactive exhibits that tell the story of St Andrews as the Home of Golf,
• contemporary interior design blending retail and exhibition elements.

The aim is to breathe new life into an existing structure and make it a destination for both golfers and general tourists. Although the project is still in early concept stage and no opening date has been confirmed yet, planners hope it will boost footfall on Market Street and revitalize the town’s central area.

Impact for the Town and Visitors

• Strengthening St Andrews’ global golf brand — the new centre will serve as both a retail and educational gateway to the game.
• Helping visitors navigate the town — the information side will serve as a welcome point for first-time guests.
• Reuse of a vacant or underused building in the centre instead of letting it fall into disrepair.

Challenges & Expectations

The project will need to navigate challenges such as integrating modern design within a historical context, maintaining the town’s character, and balancing commercial viability with public accessibility. Ensuring the new facility benefits local businesses and supports the tourism ecosystem will be crucial.